2024 Trend Talk 🚀

PLUS: Substack throws its hat into the video ring, takes on YouTube

Author

Wishu
December 06, 2023

Hello. TikTok owner ByteDance is launching custom AI chatbot creation tools. Custom chatbots could be a key step in aligning with evolving discovery behaviors.

— Rosa Cecilia & Hubert Trinkunas

Why this creator abandoned his YouTube channel with 600,000 subs—and started over

Jack Settleman's move from a successful short-form YouTube channel to starting over holds essential lessons:

Short-form popularity doesn't guarantee long-form success: Achieving 600,000 subscribers with Shorts didn't translate into viewership for longer content, exposing the challenge of converting short-form popularity into sustained engagement.

Monetizing short-form content poses challenges: Settleman faced difficulties monetizing short videos, emphasizing the limited revenue potential due to short ad slots. This led him to prioritize long-form content for better monetization opportunities.

YouTube's struggle to retain short-form audiences: YouTube's efforts to direct Shorts viewers to other content highlight the platform's difficulty in retaining short-form audiences. Settleman's decision underscores the broader challenge of maintaining engagement beyond short clips.

Settleman's experience sheds light on the complexities creators face in navigating short and long-form content dynamics, revealing potential hurdles in retaining and monetizing short-form audiences on platforms like YouTube.

Instagram's "2024 Trend Talk”

Instagram, in collaboration with WGSN, predicts key trends for 2024 based on a user survey across multiple countries. Key Insights:

Emphasis on "meaningful connections": Gen Z users are expected to prioritize "meaningful connections" on social media, signaling a shift towards using platforms to stay connected with friends and family.

Evolution of social media dynamics: Social media is predicted to become more about private, group interactions than self-broadcasting, reflecting changing dynamics in online socialization.

Fashion trends for 2024: Instagram anticipates trends such as modest dressing, thrifting, repeating outfits for sustainability, experimenting with clothing styles, and a rise in DIY fashion.

Instagram's insights provide a glimpse into anticipated shifts not only in social media but also in fashion and cultural trends for 2024. This valuable information can guide content creators and strategists in aligning their approaches with evolving user preferences.

Read Instagram’s full “2024 Trend Talk” here.

TikTok's shift away from Creator Fund raises concerns

TikTok's decision to sunset the $2 billion Creator Fund and shift to the Creativity Fund for compensating longer videos is causing anxiety among influencers. Starting December 16, creators will need to adapt short-form content to meet the new 60-second criteria. Dissatisfaction with Creator Fund payouts and uncertainties about the longevity of short-form content careers are prevalent concerns among influencers.

Emphasis on long-form content for compensation: Creators must now focus on longer videos as TikTok ends the Creator Fund, redirecting them to the Creativity Fund for compensation.

Creator fund payout discontent: Creators express dissatisfaction with the Creator Fund, citing minimal earnings despite significant monthly views.

Similar eligibility criteria for new fund: Eligibility criteria for both the Creator and Creativity funds remain unchanged, requiring over 10,000 followers and 100,000 video views in the last 30 days.

TikTok's shift prompts concerns about the platform's support for short-form content, leaving influencers uncertain about the future of their careers.

Substack throws its hat into the video ring, takes on YouTube

Substack, the platform you thought was just for newsletters, is making a bold leap into the world of video creation. Yep, you heard it right – Substack's got a shiny new suite of video tools, and it's aiming to take on the titans of online video content like YouTube and TikTok. Because in the wild world of the internet, words alone just won't cut it anymore. The lowdown:

Swinging away from newsletters: Substack's decided to ditch its one-trick-pony reputation by rolling out tools that let creators whip up videos. Newsletters are so yesterday, and Substack's throwing its hat into the ever-expanding ring of video content creation.

Talent tug-of-war: Forget just newsletters; Substack's playing in the big leagues now. It's not just about scribbling words; it's about vying for talent with the big dogs like YouTube and TikTok. Substack's banking on creators seeing the green in subscription revenue, not just the usual ad-driven chaos.

Lights, camera, action – Substack style: The platform's not just talking the talk; it's strutting down the video runway. Creators get a snazzy suite of features, from interactive AI-generated transcripts to those customizable, shareable clips that scream, "Watch me, share me, love me."

Exclusive shows & creator buzz: Celebs like Amber Tamblyn and Chris Cuomo are hopping on the Substack video bandwagon, launching exclusive shows. They're not the only ones – creators everywhere are eyeing Substack for their video escapades, and we're all just here for the show.

Substack's not playing the same game as YouTube or TikTok. Nope, it's all about creators and their hustle, ditching the ad rat race for subscription vibes. While it's got its work cut out in a world dominated by YouTube, Substack's banking on a different kind of online stardom.

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