AI chatbots are changing the game for creators

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In MrBeast's "Beast Games," contestants risked serious injury and even death, but the real shock came from the grueling conditions on set. From chaotic team formations to a lack of basic necessities like food and medical care, participants endured extreme challenges for a shot at the $5 million prize. Read the full story here.

Top updates

💸 Meta Platforms is offering celebrities millions of dollars for the right to use their voices for AI projects, Bloomberg reported.

💬 OpenAI was sued by YouTuber David Millette, who alleged that the AI company transcribed his and other creators’ videos to train the large language models that power its AI chatbot ChatGPT and other features, without creators’ permission or without compensating them.

🎙️ Patreon announced that podcasters collectively earned $350 million on the membership platform last year.

⭐️ Amazon’s new Prime Video show “Influenced” premiered last week. The talk show is co-hosted by social media creators Achieng Agutu, Eyal Booker, Tefi Pessoa, Taryn Delanie Smith and Cyrus Veyssi.

☕️ PewDiePie, the Swedish YouTuber whose real name is Felix Kjellberg, launched a newsletter on Beehiiv with his wife, Marzia.

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AI chatbots are changing the game for creators

Welcome to the second wave of AI chatbots, where tech giants like Meta and Google are bringing creators into the spotlight. This new era is all about enhancing the way creators engage with their fans, making interactions smoother and more personalized. Let's dive into what's happening and what it means for creators.

Meta’s new AI strategy

Remember when Meta launched those celebrity chatbots on Instagram and WhatsApp last year? Yeah, they didn’t quite take off. Charli D’Amelio’s Coco and MrBeast’s Zach were cool ideas, but users weren’t feeling it. So Meta is switching gears with AI Studio. Now, creators can design their own AI avatars to handle Instagram DMs. Imagine having a digital version of yourself chatting with fans while you work on your next big video.

Mark Zuckerberg is all in on this, saying AI chatbots will give creators back their most precious asset: time. Dan Weinstein, co-CEO of Underscore Talent, backs it up: “AI is going to give the creator back their most valuable commodity—time.” It’s a huge boost for engagement and revenue without burning out.

Google and TikTok join the AI party

Google’s Labs team is also cooking up something big. They're working on chatbots that users can customize, potentially launching this year. They’ve been chatting with influencers about making these bots reflect their personas, so keep an eye out for that.

And then there’s TikTok. They’ve filed a trademark for a chatbot named Genie, which could bring AI-driven interactions to your feed. While it’s still under wraps, TikTok’s move shows they're ready to compete with Meta and Google in the chatbot game.

What’s in it for creators?

AI chatbots might not bring a flood of new fans, but they’re a fantastic way to engage your current audience. Think of them as a value-add, a tool to deepen connections and maybe even open up new revenue streams. Meta’s earlier attempt to pay celebrities for likenesses was a bit confusing, but there's still potential in licensing voices for audiobooks, ads, and more.

AI chatbots are more than just a tech trend; they're becoming essential for creators looking to level up their engagement game. As companies like Meta, Google, and TikTok push the boundaries of AI, creators should be ready to harness these tools for their own advantage.

Golf ❤️ Creators

Golf is stepping up its game by teaming up with creators to reach younger audiences and casual fans. Following in the footsteps of the Super Bowl, Wimbledon, and the Olympics, golf is diving into the influencer world.

Introducing The Creator Classic

The PGA Tour is hosting its first-ever creator competition, “The Creator Classic,” in Atlanta on August 28. Sponsored by TikTok sensation Blackstone, known for their grills, this event will be broadcast on the PGA Tour’s YouTube channel, NBC’s Peacock streaming service, ESPN+, and other platforms.

Why it matters: "Golf is in the middle of an explosion in popularity," says Chad Mumm, founder of Pro Shop, the company helping the PGA put on this event. "Some of the biggest stars have emerged on YouTube, Instagram, and TikTok. The Creator Classic will bring these stars to the biggest stage in golf."

Behind-the-scenes access: Creators will get special behind-the-scenes access, capturing the excitement of golf like never before. Expect trick shots, interviews with pros, and unique content that traditional broadcasts just can’t deliver.

By partnering with influencers, golf is breaking out of its traditional mold to become more accessible and relatable to the digital generation.

The PGA Tour’s Creator Classic is set to be a game-changer, capturing the hearts of younger audiences. Tune in to watch golf in a whole new way—this is just the beginning of golf’s exciting new chapter.