Morning, creators! Mr. Beast's latest tweet advises a move towards storytelling over rapid, jump-cut filled content. Check out his message:

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Let’s get into the curious snapshots for today. 😎

🎶 No more Harry Styles, Steve Lacy, and SZA music on TikTok

If you thought TikTok couldn’t remove more music, you’re wrong. 

With TikTok vs Universal fight heating up….

TikTok is cutting down even more music signed to Universal Music Publishing Group. 

This will also impact artists with publishing deals with UMG, including Harry Styles, Steve Lacy, and SZA, according to a report from Rolling Stone.

The full story in 3 points:

1. Many popular artists, including Taylor Swift, Drake, and Olivia Rodrigo have already been remvoed after the two companies failed to renew their music licensing agreement. 

2. UMG claims TikTok tried to “bully” it into reaching an unfair deal that didn’t address the label’s concerns about AI-generated music and artist compensation. 

3. The fallout has left many TikTok videos with UMG songs silent.

And what’s TikTok’s defense?

“We remain committed to reaching an equitable agreement with Universal Music Group,” TikTok says. “In the meantime, music lovers can continue to enjoy, discover, and share millions of tracks from artists, songwriters, and labels on TikTok, and we will continue to connect all artists - including those whose music is not currently available on our platform - with their fans.”

Although TikTok’s music fallout has ruined many viral trends.

What to expect at SXSW

Heading to SXSW? This year's tech and arts fest in Austin is buzzing with anticipation. For starters, there's a fresh Creator Economy Track, backed by Patreon, reflecting the surge of content creators shaping the industry. Artificial intelligence is also taking center stage with its own track, promising deeper insights into its expanding role.

Despite some big players dialing down their presence possibly due to budget constraints or reevaluated ROI, the event won't lack star power or innovation. While TikTok and Roku scale back, focusing on smaller, targeted interactions, Meta aims to dazzle with Quest headset demos. Big names like Meghan Markle and Twitch's Dan Clancy are set to ignite discussions on media and the evolving creator economy. Snap is pulling out all the stops, transforming Pershing House into a wellness hub.

SXSW remains a pivotal networking haven amidst changing dynamics in tech and media landscapes. Grab your coffee or BBQ, and let's dive into the deal-making and trend-spotting that define this iconic gathering.

What’s happening around the world?

• The Zuckerbergs wear 'loud luxury' costing $22,000 at the Ambani family's pre-wedding festivities in India. See more outfits here 👀 (link)

• Substack now has DMs, just like Instagram, X, and Facebook. Don’t worry, only your connected readers and writers can DM you. Other messages will just land in a “Requests” folder (link)

• Twitch to shuts off its streaming service in South Korea, citing “prohibitively expensive” costs. (link)

• Spotify’s new audiobook tier for $10.99 but only saves you a dollar over the classic Premium tier. (link)

• Tinder introduces passport-scanning ID checks for UK users (link)

• Is your landlord overcharging you? This TikTok shows How to find out. (link)

Social media updates:

• TikTok launches a new monthly “Trends Digest” series, which will provide an overview of the latest trends that are gaining traction in the app.

• Instagram has announced some new DM features including editing messages and pinning DMs.

• LinkedIn has outlined some of the latest updates to its content distribution algorithm, including a bigger focus on valuable, evergreen updates.

• With X rolling out its new option to make voice and video calls in the app, privacy advocates say the new system reveals each user’s IP address whenever calling.

Creator spotlight 😍

Every week, we shine light on a popular creator and reveal lesser-known, interesting, or inspiring facts.

This week's featured creator: ✨Gary Vee✨

Gary Vee grew his family's wine business from the basement, using early internet tools and hustle, proving success starts with resourcefulness, not fancy resources.

Extra fun fact: Gary Vee’s favorite snack is blueberries.

He can’t get enough of ‘em, to quote him: “I eat blueberries like it’s my job!”

Here’s a fun TikTok on him munching on it:

@garyvee

Like it's my job! #blueberry #blueberries #blueberryfaygo

We’ll see you next week with another slice of the creator basket! Until then, tell your friends to tune in as well. ;)