MrBeast is using AI to get fresh video ideas. Should you?

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📹 creators around the world: YouTube launched channel QR codes so you can easily share your channel on or offline!

to find your QR code in the YouTube app 📲: tap "You" > “Share channel” > “QR code”

Top updates

💬 Instagram is starting to roll out comments on Stories, the company announced on Tuesday. A user’s comments will only be visible to their followers, and only followers that a user follows back will be able to leave comments. The comments, like Stories, will be visible for 24 hours:

👩‍💻 Paramount Global sold creator economy conference VidCon to Informa, a U.K.-based events company, Paramount confirmed to Hollywood trade publication TheWrap on Monday.

📍 Snapchat's introducing "Sponsored Snaps" and "Promoted Places" to boost ad revenue, but risking user annoyance by bringing ads into previously private spaces.

🥛 Create, a creatine supplement startup, raised $5 million in funding as it rides the wave of creatine's growing popularity, fueled by influencers and expanding into new markets.

👾 Roblox generated $1.2 billion in the U.S. creator economy between 2017 and 2023.

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MrBeast is using AI to get fresh video ideas. Should you?

Spotter, the company known for paying YouTubers for their old content, is rolling out a new AI tool to help creators brainstorm fresh video ideas. Tested by heavyweights like MrBeast, Dude Perfect, and Colin and Samir, this AI scans a creator’s past videos to suggest new titles, concepts, and storylines tailored to their style.

How it works: This AI dives deep into a creator's past work—transcribing audio, analyzing top-performing videos, and mimicking their unique style. For $49 a month, YouTubers in the US, UK, Australia, and Canada can access this tool to stay ahead in the content game. Spotter's Paul Bakaus says it’s about helping creators survive in a world where AI-generated content is taking over.

The AI controversy: Sure, using AI to make creative content feels a bit weird, especially with all the heat companies like OpenAI and Meta are getting for using YouTube videos to train their models. Spotter claims their tool only learns from a creator’s own catalog, keeping things unique and personal.

But here’s the kicker: while AI might give you ideas, it’s up to you to keep things original. And with all this tech flooding the scene, it’s clear that creators might need to blend human creativity with machine suggestions to stay on top.

Sports are finally letting creators in—and it's about time

Sports brands are finally getting the memo: creators are where the new fans are. This week, the PGA Tour hosted the Creator Classic, a YouTube-only golf tournament featuring influencers like Peter Finch and Gabby DeGasperis. Broadcasted on both ESPN and YouTube, it marks a shift in how sports leagues are trying to connect with younger audiences. “We want to put PGA content in front of as many fans as possible,” said Chris Wandell, PGA’s SVP of media.

It's not just golf getting in on the action. Juventus streamed a preseason match through creator channels, reaching way more viewers than traditional TV ever could. Even NBC is adding creators to its Olympics coverage. Sports are realizing that creators can reach fans in a way old-school media can't.

Golf participation has jumped 30% since 2016, and a lot of that is younger folks and women hitting the greens, thanks to more flexible work schedules. Creators are capitalizing on this shift, bringing fresh perspectives and energy that traditional broadcasts miss out on.

Sports teams and leagues are finally catching up. Juventus has even set up a Creator Lab to work with influencers and grow their global audience. While it might mean losing some media rights cash, the payoff in new fans and engagement is worth it.

The PGA hopes to make the Creator Classic a regular event, signaling that the sports world might finally be ready to embrace the digital age.