YouTube explores how gen AI is shaping the creator landscape

Heyyyy!

YouTube’s conversational AI chatbot is more widely available. The tool, announced last year, is now available to all Premium subscribers in the US on Android, the company says.

Top updates

💸 TikTok is rolling out its paid subscription feature to more creators in more countries, including the U.S., Brazil, France and Germany.

📁 TikTok is shutting down its music-streaming app TikTok Music on November 28, according to a notice on its website.

🎤 Meta Platforms inked deals with actors including Judi Dench, Kristen Bell and John Cena to use their voices for its AI chatbot, Reuters reported.

📍 Pinterest launched a feature to “remix” collages on the digital scrapbooking service, similar to how users remix short-form videos and put their own spin on it:

👩‍💻 X is launching a new video tab, similar to TikTok’s For You Feed, as well as an exclusive reality series called “The Offseason,” starring soccer player Midge Purce.

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MKBHD faces backlash over pricey wallpaper app ‘Panels’

Marques Brownlee, aka MKBHD, found himself in hot water after the launch of his new wallpaper app, Panels. The app, revealed during his highly anticipated iPhone 16 review, quickly sparked criticism due to its $49.99 per year subscription price and concerns over privacy permissions.

The Panels app offers curated high-res wallpapers from digital artists, but users were not happy with the premium pricing, which locks high-quality downloads behind a subscription paywall. Free users can still access wallpapers but must settle for lower resolution and watch ads.

In response to the uproar, Brownlee addressed the feedback on X, saying, "I hear you!" and promising to adjust ad frequency for free users. He also acknowledged concerns about the app’s data tracking, explaining that the permissions were likely “too broad” and would be corrected.

Brownlee, known for his tech reviews, has been venturing into creating his own products, and Panels is the latest in his efforts. He assured fans that the app will evolve, starting with wallpapers but with more features in the future, and emphasized a 50/50 profit split with featured artists.

YouTube explores how gen AI is shaping the creator landscape

YouTube is leaning hard into generative AI, with 92% of creators already incorporating AI tools into their process, according to a new report. But there’s a catch—90% of creators feel they’re not fully tapping into AI's potential.

YouTube’s 17-page report, The Future of Tech and Creativity, outlines practical ways AI can help creators right now, from streamlining editing to generating new content ideas. The report also emphasizes AI’s role in improving content quality, enhancing visuals, and optimizing audio.

While many AI tools haven’t lived up to the "game-changing" hype, YouTube offers a more grounded, realistic view of AI's benefits. It focuses on how AI can handle time-consuming tasks, provide a creative sounding board, and help creators reach wider audiences with audio translations and better production value.

The key takeaway? YouTube is trying to demystify AI and show creators how to use it to level up their content creation without overpromising its impact.

Meta Connect 2024 is here. Here’s what to watch for…

Meta Connect 2024 kicks off today, and it’s shaping up to be big for VR, AR, and AI fans.

Quest 3S: Meta is expected to reveal the Quest 3S, a more affordable VR headset priced around $299. Rumored specs include:

• Qualcomm Snapdragon XR2 Gen 2 chip

• 1,832 x 1,920 resolution per eye

• 120Hz refresh rate

AR Smart Glasses: We might also see Orion, Meta’s new AR glasses, which aim to overlay virtual elements onto the real world—an upgrade from last year’s Ray-Ban Smart Glasses, which didn’t offer AR.

AI Updates: Expect Meta to highlight new AI features across platforms like Instagram and WhatsApp, as AI takes center stage in their product lineup.

Creator notes 📝

OpenAI is revamping Sora AI video (The Information)

Meet the creators suing America to save TikTok (Rolling Stone)

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